Jul 15, 2019
A personal brand is one of the
most powerful tools you can have in your arsenal. But how do you
build a tribe of dedicated people who believe in you and your
mission? It all comes down to telling a good story. Today, Steve
shares the five pillars of storytelling and brand-building and how
they helped him build a company without any business experience.
You’ll hear how he went on two public journeys that turned into two
seven-figure products and led him to fulfill a lifelong dream --
all because he is connected with his audience. If you’re ready to
get real, get connected, and build your brand, don’t miss how Steve
got over his fear and turned into a raw, trusted
“If you can be real, you can connect. And if you can connect, they will do and say whatever you want, because you have influence. You have earned their trust.”
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12:50 - Why simplicity is the key to grabbing and keeping people’s attention
13:27 - Why you have to connect emotionally if you want to build a brand and tell a story
13:53 - The two things that prevent action-takers from being good storytellers
15:46 - Why vulnerability is the key to building lasting trust
21:46 - How one resolution Steve shared with his audience turned into a multi-seven-figure product with the power of storytelling
28:38 - Why you have to be relatable to your audience
35:50 - How Steve was able to fulfill a lifelong dream and make six-figures in four days by sharing his metabolic reset journey
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